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Management Interview with an Outside Director Financial and Non-financial Highlights Past and Present KIRIN REPORT 2018 Message from Top Management Discussion with Management, Part1 Discussion with Management, Part2 Interview with an Outside Director CASE1 Kirin Ichiban Shibori Relaunch and Craft Beer Market Development CASE2 Pharmaceuticals for Worldwide Markets CASE3 Lactococcus lactis strain Plasma Stars in New Products CASE4 Advanced High-Efficiency Facilities at Myanmar Brewery History of the Kirin Group The Kirin Group Today Overview by segment and business for fiscal 2017 Management's discussion & analysis Financial & Non-Financial Highlights KIRIN REPORT 2016 To Our Stakeholders Long-Term Management Vision and Medium-Term Business Plan CFO’s Message Overview of the Kirin Group’s Business Kirin’s Foundation for Value Creation Interview with an Outside Director KIRIN REPORT 2015 KEY POINTS ABOUT KIRIN Long-Term Management Vision and Medium-Term Business Plan KIRIN’S GROWTH STRATEGIES A Conversation between Outside Directors Management Issues for Sustainable Growth (Group Materiality Matrix) Technology (R&D) Foundation SCM Foundation Human Resources Foundation Fellow Introduction 2019 Fellow Researchers and Research Themes 2018 Fellow Researchers and Research Themes 2017 Fellow Researchers and Research Themes About United Nations University-Kirin Fellowship List of Former United Nations University-Kirin Fellows Special Feature: Growth Strategies for the Health Science Domain Strategic Decisions in 2019 / Message from the Officer in Charge of Health Business Strategy Part1 Interview with the Executive Officer of R&D Strategy Part2 Creating Synergies with FANCL Corporation Strengthening Organizational Capabilities Enhancing Kirin Beverage's marketing capabilities Development of our human resources Strengthening Our Non-Financial Assets Honkirin and our marketing reform R&D Strategy:Technology creating trusted value Human resources strategies:Diversity and inclusion, culture for innovation Financial & Non-Financial Highlights Financial Highlights Non-Financial Highlights To Our Stakeholders Kirin’s Management Environment,Vision, and Strategies Progress with the Medium-Term Business Plan Issues and Future Initiatives Aiming to Be a Company That Is Completely Trusted Long-Term Management Vision and Medium-Term Business Plan Long-Term Management Vision Medium-Term Business Plan Recognizing the Challenges and Future Initiatives Kirin’s Foundation for Value Creation The Kirin Group’s Value Creation Marketing Research & Development Supply Chain KEY POINTS ABOUT KIRIN Business Structure / Earnings Structure Kirin's History of Progress Long-Term Management Vision and Medium-Term Business Plan Long-Term Management Vision Medium-Term Business Plan List of Former United Nations University-Kirin Fellows 2016 Fellow's Research Projects 2015 Fellow's Research Projects 2014 Fellow's Research Projects 2013 Fellow's Research Projects 2012 Fellow's Research Projects 2011 Fellow's Research Projects 2010 Fellow's Research Projects 2009 Fellow's Research Projects Close [ここから本文です。] Home Investor Relations IR Library Integrated Report KIRIN CSV REPORT 2019 CSV Stories CASE5 A Responsible Alcohol Producer Print CSV Stories Shaping a positive drinking culture that brings people together in Australia and New Zealand CSV Commitment　Responsible drinking / passing a culture of enjoying alcoholic beverages to the next generation For many, alcohol can bring joy and happiness at social gatherings, but it can also be harmful if not consumed responsibly. Kirin Group’s Zero Harmful Drinking project aims to combat irresponsible drinking in all the regions it operates in while creating a positive drinking culture that can be sustained for generations to come. Kirin strives to fulfill these aims by understanding and valuing local attitudes, as well as producing different ways to educate responsible drinking according to each region. Kirin does this by creating more drinking options, such as non-alcoholic and low-alcoholic beverages, and by improving consumer acceptance towards these products. Kirin also encourages labeling alcohol content on beverages to ensure important information is visible at all times. Learn more about the CSV commitment of Lion, Australia below. The major alcohol-related issues facing Australia and New Zealand The majority of adults in Australia and New Zealand who drink do so safely and sociably. Indeed, irresponsible alcohol consumption in both countries has seen a downward trend for almost a decade, with underage drinking at its lowest level. Nevertheless, alcohol misuse is still prevalent in today’s society and must be taken seriously. One of the biggest alcohol-related issues faced in Australia and New Zealand today is removing the perception that alcohol fuels antisocial behavior. Findings have actually revealed that the causes of such behavior are typically social and cultural, which means policymakers need to focus on social and cultural solutions. A recent report from Lion showed people who have a local place to drink in Australia are more trusting and satisfied with life, have broader friendship and support networks, feel less isolated, and identify more closely with their community. With this in mind, we actively support local solutions to local problems. For example, we participate in government-led strategies that deal with alcoholrelated problems in local areas, such as violence and antisocial behavior. We also back local licensing laws to help maintain a more cohesive society. Above all, alcohol regulation should be focused on unhealthy and harmful drinking, not on reducing consumption in general. Shaping a more responsible and social drinking culture To create shared value for Lion and the communities we operate in, we help shape a positive drinking culture that brings people together in Australia and New Zealand. There are numerous ways we do so, such as offering lower-alcohol options that don’t compromise on flavor and quality. And through our marketing campaigns, we consistently promote responsible drinking and encourage people to savor the experience rather than drinking purely for the effect. We also invest in initiatives and partnerships that improve drinking behavior and attitudes. This includes our partnerships with DrinkWise Australia and Cheers! New Zealand. DrinkWise Australia is an independent not-for-profit organization that aims to address alcohol misuse and underage drinking. Lion is the largest investor in the organization and contributes annually to high-profile campaigns. Cheers! New Zealand aims to help New Zealanders understand the causes and effects of their drinking behavior and make smarter choices as a consequence. Our online interactive training program, “Alcohol & Me,” reinforces this goal and is now used in workplaces across New Zealand. Educating consumers on the risks of alcohol is one of our priorities, which is why all our labels include the message that it is safest not to drink alcohol while pregnant. Our labels also display easy-to-understand symbols that indicate the amount of alcohol contained in each beverage, enabling drinkers to keep track of how much they are consuming. Ultimately, our goal to create a more responsible and social drinking environment is driven by our determination to address and alleviate social isolation. We want our products to be at the center of life’s sociable moments. By supporting those moments and breaking down barriers, we can create a world where people live and work in communities which take care of each other and our environment. Libby Davidson Lion Group General Counsel & External Relations Director PROFILE Libby Davidson joined Lion in 2005 and has gained experience over the past 14 years in a wide range of operations, including legal affairs, client relations, mergers and acquisitions, and corporate governance. At present, she concurrently serves as a sustainability director and plays an important role in responsible drinking awareness campaigns while executing numerous innovative initiatives. Related Information Lion Pty Ltd Alcohol-related problems Confronting alcohol-related problems is a global challenge. In 2015, the United Nations included the prevention of harmful use of alcohol in the Sustainable Development Goals. In that context, the Kirin Group joined the International Alliance for Responsible Drinking (IARD), an international NPO, through which it is working together with major alcohol producers from around the world to promote responsible drinking and reduce harmful drinking. In September 2018, the CEOs of each member company gathered in Paris and announced a new initiative: through a cooperative agreement with the social media services Facebook, Instagram, Google, YouTube, Twitter, and Snapchat, alcohol ads would not be shown to users who are not of legal drinking age, while adult users would be given the choice to have alcohol ads appear or not. KIRIN CSV REPORT 2019 Message from Top Management Interview with the CFO Strengthening Our Non-Financial Assets Honkirin and our marketing reform R&D Strategy:Technology creating trusted value Human resources strategies:Diversity and inclusion,culture for innovation CSV Stories CASE1 Pharmaceuticals business CASE2 Businesses bridging Pharmaceuticals and Food & Beverages CASE3 Community Engagement CASE4 The Environment CASE5 A Responsible Alcohol Producer Discussion with Management Interview with an Outside Director Financial・Non-Financial Highlights Past and Present Integrated Report Share Please do not forward or share information about alcoholic beverages with anyone under the legal drinking age. Purpose Message from Top Management CSV Purpose Long-term Management Vision and Medium-Term Business Plan KIRIN’s HISTORY Corporate Governance Risk Management Value Creation Model Impact CSV management Management Issues for Sustainable Growth (Group Materiality Matrix) A Responsible Alcohol Producer Health and Well-Being Community Engagement The Environment Other material agenda and governance Domains Product brand Food & Beverages Health Science Pharmaceuticals Drivers Core technology that assures value creation Consumer centric marketing ICT accelerating value creation Diversity and inclusion, culture for innovation Financial Strategy Profile Investors Careers Newsroom Contact Us Terms and Conditions Privacy Policy Site Map You must be of legal drinking age to consume alcohol. Don't drink and drive. Enjoy responsibly. It is advisable not to drink alcohol during pregnancy and breastfeeding. Do not litter! Let's recycle after drinking! © 2007-2024 Kirin Holdings Company, Limited. TOP